Privacy Policy

This privacy policy for Made by Bridge Ltd ("We", "Us" or "Our") tells you how we may collect, use and share your information when you visit our website www.madebybridge.com.

In this document, we seek to explain in the clearest terms possible our privacy practices. Please read this policy alongside our cookie policy.

Information we collect

The personal information that we collect about you may include:

  • Name
  • Email address
  • Approximate location data, such as country or city
  • Information provided in enquiry messages
  • IP address
  • Telephone number
  • Company name
  • Website usage data collected through Google Analytics

We do not ask you to provide sensitive personal information through our website. Please avoid including it in enquiry messages.

We collect information in the following ways:

a. Information that you give us

When you contact us by email or through our enquiry form, you provide information such as your name, email address, company name, telephone number and message. If you subscribe to a newsletter we offer, you provide your email address and any other details requested on the sign-up form.

b. Information that we automatically collect

When you access our website, we may automatically collect technical and usage information, including your IP address, browser and device information, pages viewed and interactions with the website.

We record your IP address when you submit an enquiry form to help detect, monitor and prevent spam and abuse.

We use Google Analytics to understand how visitors use our website, including which pages they visit and their approximate location. Where consent is required, analytics cookies and tracking are subject to your cookie preferences.

Cookies are small files placed on your device that can remember your preferences or help us understand how our website is used.

For more information about cookies and similar technologies, please visit our cookie policy.

We respond to "Do Not Track" requests in the following manner:

Our CookieYes cookie banner respects browser Do Not Track signals by preventing tracking cookies from being set when the signal is enabled. You can also manage your cookie preferences through our cookie banner.

How we use your information

We use the information that we collect about you:

  • To provide and maintain our services
  • To take steps towards entering into a contract with you and to perform that contract
  • To contact you and respond to your enquiries
  • To send marketing and promotional communications where you have subscribed or we are otherwise permitted by law
  • To evaluate and improve our website and services
  • To examine website usage trends
  • To detect, monitor and prevent spam, abuse and fraudulent form submissions

If you subscribe to a newsletter we offer, we may use Mailchimp to manage subscriptions and send emails. You can unsubscribe at any time using the link in our marketing emails or by contacting us. Submitting an enquiry does not automatically subscribe you to marketing.

How long we keep your information

We will only keep your personal information for as long as necessary for the purposes described in this policy, including meeting applicable legal requirements.

We determine retention periods by considering the nature of your enquiry, whether it leads to an ongoing client relationship, the need to maintain relevant business records, security and spam-prevention needs, and any applicable legal requirements or potential disputes.

Enquiry messages and associated IP addresses are retained only while needed to handle the enquiry, maintain relevant correspondence or investigate and prevent spam and abuse. Google Analytics data is retained in accordance with the retention settings applied to our Analytics property.

Where you subscribe to marketing, we retain your subscription details until you unsubscribe or we no longer need them. We may retain a minimal record of your opt-out to ensure that we respect your preferences.

When we have no ongoing lawful need to process your personal information, we will delete or anonymise it. If immediate deletion is not possible, for example because information is stored in backups, we will securely retain it and restrict its use until deletion is possible.

How we share your information

We may share your information in the following ways:

  1. With service providers: We use providers that process personal information on our behalf to operate our website and business. These include website hosting, email and IT providers, Google Analytics for website analysis, CookieYes for cookie consent management, and Mailchimp if you subscribe to a newsletter we offer. Providers receive information needed for their services and are subject to applicable contractual and data protection requirements.
  2. With your consent: We may share your information with third parties for purposes explained when we request your consent.
  3. For legal obligations: We may disclose information where legally required, including to comply with applicable law, a court order or a lawful request from a public authority.
  4. For business transfers: We may share your personal information where necessary in connection with negotiations or arrangements for a merger, sale of business assets, financing or acquisition of all or part of our business, subject to appropriate confidentiality and data protection safeguards.

We do not sell your personal information. We do not disclose it to third parties for cross-context behavioural advertising. This is separate from the service-provider disclosures described above.

International transfers

The information that we collect from you may be processed outside the United Kingdom or the European Economic Area, where data protection laws may differ.

Where required by applicable data protection law, we ensure that transfers are covered by an appropriate transfer mechanism. This may include:

  • UK adequacy regulations or an adequacy decision by the European Commission, including transfers to eligible US organisations participating in the EU–US Data Privacy Framework and its UK Extension, as applicable.
  • Approved contractual safeguards where adequacy does not apply, such as the European Commission’s Standard Contractual Clauses, together with the UK International Data Transfer Addendum, or the UK International Data Transfer Agreement, as appropriate.

Our providers may also rely on these mechanisms for onward transfers. For example, Google describes its arrangements in its international data transfer safeguards.

You can contact us using the details below for further information about applicable safeguards or to request a copy, subject to necessary redactions.

Automated processing

We use automated processing for website analytics and spam detection and prevention. Spam checks may flag or block suspected spam submissions.

We do not use your personal information to make solely automated decisions that produce legal or similarly significant effects on you.

Legal bases for processing

Under the UK General Data Protection Regulation, the Data Protection Act 2018 and, where applicable, the EU General Data Protection Regulation, we rely on the following legal bases:

Consent: Where required, we rely on your consent for analytics cookies and tracking, and for newsletter subscriptions or other marketing for which consent is required.

Performance of a contract: We process personal information where necessary to perform a contract with you or take steps at your request before entering into one, such as preparing a quotation. This basis applies where the contract is with you personally, including as a sole trader.

Legitimate interests: We process information where necessary to respond to business enquiries, communicate with client representatives, operate and improve our website and services, and detect and prevent spam and abuse, provided these interests are not overridden by your rights and interests.

Legal obligations: Where applicable, we retain or disclose information to meet legal requirements, such as tax and accounting obligations or responding to lawful requests.

Your rights

Depending on the circumstances and the applicable law, you may have the right to:

  1. Request access to your personal information and a copy of it.
  2. Request correction of inaccurate or incomplete personal information.
  3. Request erasure of your personal information.
  4. Request restriction of the processing of your personal information.
  5. Receive personal information you have provided in a structured, commonly used and machine-readable format, and request its transfer to another organisation, where the right to data portability applies.
  6. Object to processing based on legitimate interests, including related profiling.
  7. Withdraw consent at any time where we rely on it. This does not affect the lawfulness of processing carried out before withdrawal.
  8. Benefit from applicable protections concerning solely automated decisions with legal or similarly significant effects.

You have the right to object to the use of your personal information for direct marketing at any time, including related profiling.

To exercise your rights, contact us using the details below. You can also withdraw cookie consent through our cookie banner and unsubscribe from marketing using the link in our emails.

You have the right to complain to the Information Commissioner’s Office (ICO), the UK data protection regulator. Visit ico.org.uk/make-a-complaint or call 0303 123 1113. Where EU GDPR applies, you may also complain to the relevant supervisory authority in the EEA.

Providing your information

You can choose not to provide personal information. However, if you do not provide the contact details or information needed to handle an enquiry or provide a service, we may be unable to respond or assist you.

You do not have to consent to analytics or subscribe to marketing to submit an enquiry.

Children’s information

Our website and services are intended for business users and are not directed at children under 16. We do not knowingly collect personal information from children under 16. If you believe a child has provided us with personal information, please contact us so that we can investigate and delete it where appropriate.

Security

We take reasonable and appropriate measures to protect your personal information. However, no method of internet transmission or digital storage is completely secure, and we cannot guarantee absolute security.

External links

Our website may provide links to external websites, apps or services. These are not operated by us and are governed by their own privacy policies. Please review those policies before providing personal information.

Changes to this policy

We may update this privacy policy from time to time to reflect changes in the law or our privacy practices. We will publish the updated version on this page and update the effective date.

Contact us

For any questions or concerns regarding your privacy, or to exercise your rights, contact:

Effective Date: 28th October 2026

Made by Bridge
Studio 18a
30-38 Dock Street
Leeds
LS10 1JF

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