Fynalite
Website design and Craft CMS development for Fynalite, a British maker of professional equestrian and yard tools since 1985.
Sector
Manufacturing and equestrian
Technologies
Craft CMS
Overview
Fynalite has been making professional-grade equestrian and yard tools in England since 1985. Under new ownership, and alongside a refresh of the brand, the business needed a website that matched the quality of its products. It had to work for trade buyers, help riders and yard owners find a local stockist, and be easy for a small team to keep up to date.
We designed and built the new site on Craft CMS, from structure and page design through to development and launch.
Technical highlights
Product-led design
Clean, image-led page designs that put the tools front and centre, with a clear product range and the brand’s core messages throughout: built for professionals, made to last, made in England.
Structured product range
Products are managed in Craft CMS so the team can add new tools, update details and swap imagery themselves, without developer help.
Stockist finder
An interactive map helps customers find their nearest Fynalite stockist, with stockists managed directly in the CMS.
The challenge
Fynalite’s tools have a loyal following in yards and stables, but the old website hadn’t kept pace with the products or the new brand. It did little to explain the range, show the tools in use, or point people to somewhere they could buy locally.
The new owners wanted a site that carried the refreshed brand online, explained the range clearly, and gave them a platform they could manage and grow.
What we built
We started with structure, working out how the range should be organised and how trade buyers and individual customers would move through the site. The page designs then put the products and photography at the centre, with a consistent design system the team can extend as new products launch.
The site is built on Craft CMS, with products, stockists and content all editable in the CMS. That gives Fynalite full control over their range without needing us for day-to-day changes.
The result
Fynalite now has a website that does justice to the quality of its tools: clear for trade buyers, useful for riders looking for a stockist, and easy for the team to manage.
Ready to talk?
Got a project, a site that needs looking after, or a client who needs a developer?
Whether it’s a new build, an existing site or a quick question, we’re happy to talk it through.