Preston Turnbull
Design and Craft CMS development for Preston Turnbull, a specialist London law firm focused on shipping, international trade and marine insurance.
Sector
Legal
Technologies
Craft CMS
Overview
Preston Turnbull is a London-based specialist law firm focused on shipping, international trade, marine insurance and related disciplines. Founded in 2019, the firm launched with a clear ambition: to bring together leading practitioners in a boutique practice that could offer the expertise of the larger London firms with sharper client service and a more personal approach.
That ambition needed a website that could communicate it credibly - one that felt distinctly different from the conventions of traditional legal sector sites, while still carrying the weight expected of a firm working at the top of its market.
Technical highlights
Bespoke design for a specialist market
A contemporary website design, built around the firm’s brand, that positions Preston Turnbull as a confident alternative to the established players in the London maritime law market.
Craft CMS editorial platform
Built on Craft CMS so the team can manage services, people profiles, insights and news themselves, without developer help.
Insights and news publishing
A structured editorial section supports regular publication of legal commentary and firm news, with categorisation across the firm's practice areas to aid navigation and discoverability.
People and services cross-referencing
Lawyer profiles and practice area pages are connected through Craft CMS’s content relationships, allowing visitors to move naturally between a service area and the lawyers who work in it, and vice versa. For a firm where individual expertise is a key part of the pitch, making those connections easy to navigate matters.
Video hero with device-optimised delivery
The site opens with a full-screen video hero, with separate assets served for desktop and mobile. Delivering appropriately sized video to each device keeps load times in check without compromising the visual impact that sets the first impression for an international audience.
Ongoing support, maintenance and updates
We continue to support the Preston Turnbull team on an ongoing basis, managing CMS and plugin updates, security patches, hosting and technical maintenance to keep the site stable, secure and up to date as the firm continues to grow.
The challenge
As a newly established firm, Preston Turnbull needed a digital presence from the ground up. The site had to introduce the firm to a sophisticated international audience, showcase the depth and breadth of its services across a growing number of practice areas, and give the team a platform for publishing the kind of expert legal commentary that builds reputation in specialist sectors.
Crucially, the design had to work hard to differentiate the firm. The established maritime law market is dominated by larger firms with conservative, similar-looking websites. Preston Turnbull wanted to look and feel like something different without sacrificing the professionalism their clients expect.
What we built
We designed and built the site on Craft CMS, bringing the firm’s brand to life in a contemporary design that sets Preston Turnbull apart from the traditional legal sector aesthetic. A full-screen video hero, clean typography and considered use of imagery establish a tone that feels modern and confident without being showy.
The services section covers ten specialist practice areas, each with dedicated pages giving sufficient depth for expert clients to understand the firm's capabilities and track record. A people section profiles the team individually, reflecting the firm's emphasis on its lawyers as the core of the business. Insights and news sections give the team a platform for publishing commentary on developments in shipping law, marine insurance and international trade, supporting the firm's growing reputation in its market.
The result
Since launch, Preston Turnbull has grown from a new entrant to a firm consistently recognised in Chambers and Partners and The Legal 500 across its core practice areas. The site has grown with it, extended and refreshed as the team and services have expanded, and remains the firm’s main shop window to an international client base.
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